Ever since the Split-based IT company Gideon Multimedia
presented its new version of the mobiEXPLORE cell phone based
tourist guide in July of 2007 over three hundred thousand tourists
have accessed the guide to inform themselves of the tourist
offer, local customs and points of interest, to reserve a table at a restaurant, a room in a hotel or any of the many other contents the guide offers.
Although targeted above all to tourists, before coming to Croatia
or upon arrival, mobiEXPLORE has shown itself to be very
interesting to local users looking for information of daily culture and entertainment events, and the hospitality and recreation offer.
A tourist guide on the screen of your cell phone provides almost
160 destinations in Croatia and offers information on various
aspects of the tourist offer by way of text, photos and interactive
maps of cities and regions: culture, history, points of interest, active vacationing, accommodation, cuisine on offer, entertainment,
news, useful tips, a mini dictionary for quick access, local customs, events and more.
The project is unique on the global market, is entirely free of
charge to users and is also available at the Internet address www.
The project grew out of the independent production of Gideon
Multimedia, the only Croatian member of the Nokia PRO Forum,
a program backed by Finnish Nokia pooling advanced cell phone
program solution developers.
MobiEXPLORE won the gold medal at the ARCA 2007 international
innovation exhibition, and has been included among the prominent
applications on the Nokia web site as an “application that sets
entirely new levels of expression, efficiency and interactivity for
mobile tourist guides.”
The success of the first mobiEXPLORE Croatia project is
confirmation of the feasibility of the announcement of an entire
series of cell phone tourist guides for all of the key destinations
in Europe that the Gideon Company has already started in
collaboration with its strategic foreign partners.