Croatia is a country with a rich tradition in health tourism that began at the end of 19th and the beginning of 20th century. The first locations at which health tourism developed were spas with medicinal waters, sea zones with a favourable climate and medicinal mud baths. These health spas were in Opatija, Lošinj, Crikvenica, Lipik and Varaždinske toplice, where even at that time an intense social life was organized for the guests who would arrive from the many surrounding countries.
Today, Croatia offers numerous possibilities in the field of health and medical tourism through exceptionally high quality of treatments which are competitively priced, while emphasising the expertise and education of staff. The affordable prices of health and medical services are much lower than in other developed countries, while the quality of service is at the same level. Exceptionally favourable climate conditions which provide ideal possibilities for a healthy lifestyle, the geo-location and infrastructure and the exceptional tourist offer are additional factors which give Croatia a comparative advantage in the segment of health and medical tourism. The portal CroMedicor has recently been launched with the goal of promoting and establishing Croatia as a global health tourism destination. This is a portal which connects all the top quality health institutions and doctors, has listed treatments and many tourist contents that Croatia has to offer to its visitors. Those searching for a specific treatment can easily find information about it on the portal, as well as information about the health facility and the doctor who can carry it out. The portal offers additional information about other tourism possibilities in the vicinity of the health facilities. The content of the portal is additionally promoted on the foreign market through social networks, searches, specific health websites and personal contacts.